Working with team Anya Hindmarch on a campaign of giant Chubby Heart balloons suspended over (and sometimes squashed within) London landmarks as a declaration of love to the city. 

This was echoed by multi channel digital and instore activity and events, including a takeover of the iconic digital screens in Piccadilly Circus, London 

Art Direction and concept development /Matt Booth

Film / Pocket Motion Pictures 

Photography / Pete Schiazza, Debbie Bragg (Everynight Images)

Animations /James Pierson and Dizzy Zebra